Kilotest: Diagnoses of image alt long violation by HTML element 474 on The Beauty Shop page

Basics

About the The Beauty Shop page

• URL: https://www.thebeauty-shop.com/
• Tested 16 days ago by job ajz on 2026-07-04 at 23:17

About HTML element 474

• Tag name: IMG
• Text: [not applicable]
• Start tag: <img data-src="https://images.squarespace-cdn.com/content/v1/646ffc9467dc8f1ff954e8c9/bd972e67-2768-4d00-918e-a2c7d3c2e2b5/Billboard-C02-Mockup-001.jpg" data-image="https://images.squarespace-cdn.com/content/v1/646ffc9467dc8f1ff954e8c9/bd972e67-2768-4d00-918e-a2c7d3c2e2b5/Billboard-C02-Mockup-001.jpg" data-image-dimensions="4600x3067" data-image-focal-point="0.5,0.5" alt="Billboard advertisement for an upcoming hockey game between Portland Winterhawks and Spokane Chiefs at Veterans Memorial Coliseum on November 8, featuring a player in a red Portland Winterhawks jersey celebrating." data-load="false" elementtiming="nbf-gallery-reel-item" src="https://images.squarespace-cdn.com/content/v1/646ffc9467dc8f1ff954e8c9/bd972e67-2768-4d00-918e-a2c7d3c2e2b5/Billboard-C02-Mockup-001.jpg" width="4600" height="3067" sizes="91.49005542875774vh" style="display:block;object-position: 50% 50%; object-fit:cover; width: 100%; height: 100%;" srcset="https://images.squarespace-cdn.com/content/v1/646ffc9467dc8f1ff954e8c9/bd972e67-2768-4d00-918e-a2c7d3c2e2b5/Billboard-C02-Mockup-001.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/646ffc9467dc8f1ff954e8c9/bd972e67-2768-4d00-918e-a2c7d3c2e2b5/Billboard-C02-Mockup-001.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/646ffc9467dc8f1ff954e8c9/bd972e67-2768-4d00-918e-a2c7d3c2e2b5/Billboard-C02-Mockup-001.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/646ffc9467dc8f1ff954e8c9/bd972e67-2768-4d00-918e-a2c7d3c2e2b5/Billboard-C02-Mockup-001.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/646ffc9467dc8f1ff954e8c9/bd972e67-2768-4d00-918e-a2c7d3c2e2b5/Billboard-C02-Mockup-001.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/646ffc9467dc8f1ff954e8c9/bd972e67-2768-4d00-918e-a2c7d3c2e2b5/Billboard-C02-Mockup-001.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/646ffc9467dc8f1ff954e8c9/bd972e67-2768-4d00-918e-a2c7d3c2e2b5/Billboard-C02-Mockup-001.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
• XPath: [not obtained]
• Bounding box: x = 1841, y = 1105, width = 900, height = 600

About the image alt long issue

• Why it matters: Helper gives a user an overly verbose explanation of an image
• Priority: low
• Related WCAG standard: 1.1.1

Diagnoses

Here is how rule engines diagnose the image alt long issue for HTML element 474 of the The Beauty Shop page.

1. <p>Image text alternatives are announced by screen readers as a single run-on sentence; listeners must listen to the entire alt a second time if they miss something. If this cannot be reworded to something succinct, it is better to use the alt to reference a <em>visible</em> <a href="https://www.w3.org/WAI/tutorials/images/complex/" title="Opens in new tab" target="_blank">text alternative for complex images</a>. For example:</p> <ul><li>"Event poster; details follow in caption"</li> <li>"Chart showing our issues going to zero; details follow in table"</li></ul> This image's alt text is: <em>Billboard advertisement for an upcoming hockey game between Portland Winterhawks and Spokane Chiefs at Veterans Memorial Coliseum on November 8, featuring a player in a red Portland Winterhawks jersey celebrating.</em>

   Tool: Editoria11y (Princeton University)

   Rule: altLong